Opinion and Perception Surveys

Our opinion and perception survey package is meant to track the sentiments being spread around and audience-oriented view of specific subject matter or individual. Our solution is thus oriented not only influential individuals in society but also topics of audience interest.

We leverage on our extensive survey capabilities including SMS based feedback to accurately capture the views of the masses. Our technique also involves measuring feedback from audience clusters based on political affiliations, age group, area of residence in Kenya, income levels among other niche segmentations. We are thus able to offer our clients a balanced and unbiased summary of the sentiments from their audiences.

Using different techniques of tracking and measuring opinion and perception, we also deploy longitudinal surveys that indicate trends and changes over time. This enables us to measure audience responses to strategy changes by our clients. Such instances include changes in a politician’s narrative and how the followers respond over time.

Using different techniques of tracking and measuring opinion and perception, we also deploy longitudinal surveys that indicate trends and changes over time. This enables us to measure audience responses to strategy changes by our clients. Such instances include changes in a politician’s narrative and how the followers respond over time.